Saatchi & Saatchi × Siemens, 2019
Introduction
In today’s competitive e-commerce landscape, capturing customer attention requires creating an engaging experience. When Siemens aimed to launch its premium coffee maker on Amazon, I developed a distinctive and captivating advertisement to set it apart from typical listings.
Objective
My primary objective was to introduce Siemens’ new premium coffee maker in a visually compelling manner. The goal was to create an advertisement that not only highlighted the product’s premium features but also stood out amidst the sea of standard listings, reinforcing Siemens’ reputation as a luxury brand.
Strategy
I used large image modules to create an immersive experience, making the Amazon page resemble a dedicated Siemens microsite rather than a typical product listing. This strategy highlighted the EQ.9’s premium features and sophisticated design, resonating well with the target audience.
Implementation
Design:
I focused on high-quality, large images to display the coffee maker’s aesthetics and features in an artistic layout. This approach was intended to reflect Siemens’ luxury identity and create a visually stunning presentation.
User experience:
To maintain user interest, I designed an immersive scrolling experience. This was paired with a responsive design to ensure consistency and seamless interaction across all devices, including mobile.
Challenges
Platform constraints:
A major challenge was adhering to Amazon’s design framework, which limited flexibility. Innovative solutions were needed to maintain visual impact without compromising presentation quality.
Cross-device compatibility:
Ensuring the design worked well across all screen sizes, especially on mobile devices, was crucial. This required extensive testing and optimization for a seamless user experience on any device.
Outcome
The Siemens premium coffee maker advert successfully stood out on Amazon, drawing users into an engaging, brand-centric experience. By transforming the standard product listing into a visually compelling presentation, the advert not only showcased the product’s features but also reinforced Siemens’ brand as a purveyor of premium appliances.
Conclusion
The project demonstrated the potential of innovative design in e-commerce, highlighting how breaking away from standard templates can create a memorable and effective user experience. This case study serves as an example of leveraging creative strategies to enhance product visibility and brand identity on mainstream platforms like Amazon.